I thrive solving complex problems that make a difference in people’s lives. Over the last few years as a dedicated product designer and UX lead, my focus on research and face time with users has become more prominent. I find the best results arrive when I’ve lived ‘a day in the life’ of my users, allowing me to truly understand their pain points and ambitions. Deep empathy enriches my design solutions and helps drive projects forward for everyone involved.
Collaboration is key; working alongside product management and across teams is vital to ensure buy-in and to share learnings broadly. This also helps elevate design thinking througout the business. I have a passion for pushing at the edges of convention, so that innovative designs and workflows not only reduce frustration but delight users along the way. My solutions are evidence-based and validated through ongoing iterations to ensure that we hit the right target.